Wayfinding – moving from one location to another with orientation – is one of the many tools used in the design of buildings and landscapes to help people successfully navigate through space. It may be one of the most fundamental design operations since the idea of journey is a universal human experience. Adding the prefix “interpretive” to wayfinding provides a higher goal. Not simply content with initiating and completing a journey, interpretive wayfinding carries sense of perception, comprehension, and appreciation that unfolds along the way. If one definition of interpretation is “revelation based on information” whose chief aim is “not instruction, but provocation” [1] then Interpretive Wayfinding may then be simply described as a journey that reveals a deeper meaning.
In reality, no journey is ever devoid of meaning whether it is a few steps from the kitchen to the bathroom, or a life’s progression from childhood to adulthood. The goal of thriving – and not simply arriving – seems to be common among human experiences. Taking a simple trip around the block, the house, the office can result in the recounting of the story and narrative detail of episodes therein. Narrative then becomes an underlying and essential part of our design process, one that leverages interpretive wayfinding, where we seek to connect meaning to movement.
We might say that all wayfinding is a way of perceiving and discovering and making sense of the world, so it is highly useful in design and in considering a person’s point of view when experiencing a space. In the terms of urban theorist Kevin Lynch, “a mental map” or “environmental image”[2] is formed by users as they circulate through a city, building or landscape and this “image” sustains a coherent picture and relates the parts and the whole for making sense of the world.
It is interesting to note that most people are generally unaware or unconscious of their innate wayfinding capabilities, yet nearly everyone has a unique, organically-developed and often self-refined talent to navigate. When faced with new or familiar journeys, people are actually engaged in a complex process of receiving many environmental stimuli, processing them, and updating and renovating the original “mental map” to a more useful, meaningful version. Lynch notes that building this image is a two-way process between the observer and the environment. “The environment suggests distinctions and relations, the observer with great adaptability in light of his own purposes selects, organizes and endows with meaning what he sees.”[3]
Quality interpretive wayfinding design allows visitors to move confidently and freely through a space of all scales and types and recognize other highlights and features that have space to make a deeper impression. It also presents a unique opportunity in the world of interpretation not just in terms of movement and image, but of more subtle qualities like smell, kinesthetics, taste, touch, color, light and ultimately, a heightened imagination and desire to engage the world more actively. These qualities make interpretive wayfinding a naturally occurring design operation in museums and cultural sites and anywhere an institution wants to more closely connect with its users, and vice versa. Beyond making connections, institutions are finding ways to move from education to action, an ethos that was well-summarized by Tilden in this quote, ‘‘Through interpretation, understanding; through understanding, appreciation; through appreciation, protection[4].’’
While museums and institutions are defined by their buildings, collections, programs, and missions, many have placed a newfound emphasis on connecting with their neighbors, and local surroundings by meeting visitors where they are and how they arrive. One successful way of connecting is to take a wider, more holistic approach to the visitor’s journey and learning experience through interpretive wayfinding, which is uniquely suited to:
Connecting people and experience:
By bringing visitors into contact with experts, whether fishermen, scientists, entrepreneurs, artists, or shop owners, the interpretative experience can be greatly enhanced by facilitating human-to-human contact around compelling subjects and vocations. The village of Woods Hole is a fascinating place with world-famous marine research institutions, intense ferry activity and a unique coastal culture, yet the millions of visitors scarcely appreciate this or confidently know where to walk, park or ride bikes. Woods Hole Oceanographic Institution recognized this challenge and has been working with us to craft a village-wide visitor journey that creates organized points of contact with the “real work in real time” by scientific organizations and business owners in a loop of discovery aided by signs, digital resources and a trail of real and fascinating marine science artifacts. We worked closely with collaborators sparks+sullivan on issues of brand identity and audience needs by using data-driven assessments and on-the-ground interviews of visitors to shape the design.
Curate an outdoor museum:
By capitalizing on existing public spaces and pathways, interpretive wayfinding can provide an enriched layer of meaning and improved clarity and connection between existing assets. The existing inner harbor of Gloucester, MA, is home to an abundance of artistic, scientific, maritime, and natural history, yet residents and visitors had little sense of this Working closely with Carolyn Kirk, Mayor of Gloucester at the time, we developed the Gloucester HarborWalk which connected the nodes of public spaces, institutions, businesses, and wharves with new pathways to give residents and tourists new perspectives on a special place that often escapes notice. The project has become both an outdoor museum for visitors and an outdoor classroom for local schools with a simple kit of 42 “story posts” and maps, with additional curation by filmmakers, Walking Cinema, available via smartphone app; teaching us valuable lessons in hybrid digital-analog storytelling.
Project success depends on collaboration, in particular clients, project managers and visionaries who have a keen understanding of the place, the purpose, and the potential of the project. As designers, we seek out local knowledge and expertise to access the deeper essence of a place. For this, it’s worth mentioning a specific collaborator, Leslie-Ann McGee of WHOI, Resilient Woods Hole and formerly of Cape Cod Chamber of Commerce. Leslie-Ann, and project champions like her, have shown particular vision around the potential of interpretive wayfinding to moving people through a place with a greater sense of purpose and capacity for action. From these partners and experiences, we’ve developed a working list of principles for interpretive wayfinding projects:
Practicing hospitality by anticipating the needs of different audiences
Interpretive wayfinding is a serendipitous journey of discovery that neither gives away too little or forces too much on a visitor. It is an open experience that can spur discovery and adapt to a wide range of situations in the built environment for both arriving and thriving.
[1] Tilden, Freeman. Interpreting Our Heritage. University of North Carolina Press, 1977. p. 9
[2] Lynch, K. The Image of the City. MIT Press, 1960. p. 4
[3] Lynch, p. 6
[4]Tilden, p. 38