Naismith Memorial Basketball Hall of Fame

Springfield, MA


CambridgeSeven has designed the exciting renovation and re-imagining of the iconic Naismith Memorial Basketball Hall of Fame in Springfield, MA. Beginning with the dynamic new Tip-Off Pavilion exhibit in the main lobby that celebrates stars of the game with unique, interactive lockers, to the exciting, updated Nike Theatre featuring an energetic signature film about the history and impact of the game, visitors are launched on a sports museum experience like none other. The journey culminates in the Hall of Honor – a sacred space that celebrates the most influential participants of the game, honoring Hall of Famers—leaving visitors with an emotional, lasting memory.