MBTA Design Guidelines
Boston, MA
Boston’s iconic transit graphics were developed 50 years ago in response to a request for system-wide unification and clarity and to create a more appealing and comfortable transit experience. Development of the highly-recognizable T symbol, color coding of the rapid transit lines, route numbering for buses, diagrammatic maps, street and bus route maps, and directional and identification signs were all part of the project, along with standardization of station furnishings and finishes.