New Orleans, LA
Giant insects, living green walls and swarms of virtual fireflies are among the signature “Wow!” moments awaiting visitors to the redesigned Audubon Nature Institute. Relocation of the Butterfly Garden and Insectarium to this institution’s flagship aquarium on the Mississippi is part of a series of upgrades to strengthen the visitor experience. The Wow moments—unexpected, unscripted encounters—range from surprisingly oversized insect models to interactive video walls to close encounters at the top of the giant Gulf tank to a breathtakingly peaceful interlude in the Butterfly Garden meadow habitat.
With a redesigned lobby that sets the mood for the visitor experience through a mix of media wall, lighting and soundscape, the updated ANI features a 27,000-sf Butterfly Garden and Insectarium that combines live encounters, media interactives, vivariums and…”Bug Appetit,” a café with…guess what?…on the menu. CambridgeSeven’s Experience Roadmap reframes the visitor journey to start from the local Mississippi River habitat and guide visitors on a journey through the Delta to the Gulf and onto the Amazon, peppering the experience with unexpected views, penguin encounters, video screens concealed in foliage and proximity-activated surround sound.
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327sf
6400gallon
Dezeen - 26 July 2023
Dezeen writer Jenna McKnight takes a deep dive into the Audubon Insectarium, exploring the crystalline volume at the entry and the stunning, engaging exhibits.
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Attractions Management - August 2023
Attractions Management magazine takes a look into the design enhancements and merge of the Audubon Insectarium and Aquarium, focusing on the organization's messege surrounding themes of conservation and education.
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