OK, they’re not really secret, but we DO agree that signage and wayfinding can certainly improve user experience. In fact, as you’ll discover in this story from NBCBoston, CambridgeSeven has given this topic a LOT of thought over the years. From our very first project, the New England Aquarium, where we used the building ramp system as a subtle guide to move visitors along, we’ve always approached our projects from the user’s perspective.

Designing the graphics and wayfinding for Boston’s MBTA, or “T,” is one of CambridgeSeven’s legacy projects and 50 years later, it still endures, as embedded in the city’s culture as the dropped “R,” championship sports teams, or clam chowder.